US launch for Virtual Reality Vision Impairment Simulator led by Belfast mum

By July 20, 2023Business, General, News

US launch for Virtual Reality Vision Impairment Simulator led by Belfast mum

A ground-breaking VR vision impairment simulator, developed by a Belfast mum to help parents see through the eyes of their visually impaired children, will be showcased in the United States at a major international conference in July.

Sara McCracken formed social enterprise Empatheyes at Innovation Factory in Belfast to produce a unique new system combining state of the art software with the latest virtual reality technology to replicate an individual’s exact visual impairment.

The idea and passion came about when Sara, CEO and founder of charity Angel Eyes NI, which supports blind and partially sighted children, began searching for a product that would let parents understand how their children see the world to help them advocate on behalf of their children and secure the right services.

Sara herself is the mother of 17-year-old twins who have a rare genetic condition, diagnosed when they were babies, which impacts their sight.

“I wanted something that could instantly demonstrate how an individual child sees the world to people who don’t have a clinical background.  There are so many differences in what a visually impaired person can see and it’s very difficult for a sighted person to comprehend. Initially I assumed there would be a digital product out there that would do that but I searched for such a long time and there was nothing,” she said.

She wanted to create a unique system, which provides 360-degree immersion with built-in eye tracking that can be specifically calibrated to recreate more than 30 eye conditions in a variety of settings such as a school classroom, a busy street, bus or play park.

She set about putting a team together to develop the product, including clinical lead Professor Jonathan Jackson, head of optometry at the Royal Victoria Hospital and technology lead Dr Alec Kingsnorth, an optometry expert and software developer who has worked at Aston University in Birmingham. Ulster University’s Professor of Optometry and Vision Science Kathryn Saunders has also joined the social enterprise as clinical lead trainer.

“By simply putting this headset on, we can demonstrate to parents, carers, teachers and others how the world looks to each visually impaired person so they can fully understand how to make the best adaptations,” she said.

After trialling the product with professionals and carers, it was successfully launched in the UK and Ireland in 2022.

Empatheyes, which recently won a Tech for Good award from Digital DNA, will now be unveiled to an international audience at Vision 2023, a major conference in Denver that brings together professionals and researchers from around the world to share ideas and learn from each other to improve the lives of people with visual impairment or blindness.

“The United States is a massive market and they don’t have anything like it there. There’s a lot of excitement already from professionals over there to see this VR system that we created right here in Northern Ireland. The use of VR is so powerful that it can have a transformative effect on people as they finally understand how a visually impaired person sees the world,” she said.

One mum, Caroline Henderson, whose daughter Aibhilin is visually impaired, spoke of her reaction when she and her husband Carl were able to use Empatheyes.

“It’s an amazing experience to put on a headset and see the world in the way that Aibhilin experiences it. The VR technology is so powerful and helpful for both parents and professionals. My husband Carl was very moved by the experience and it changed his perspective and parenting techniques. It gave me more confidence to advocate on Aibhilin’s behalf,” she said.

The profits of the social enterprise Empatheyes will help to fund the services of Angel Eyes NI to support families and children with a vision impairment.

The organisation now is located at Innovation Factory and has been supported by the team there.

“We chose to open an office at Innovation Factory because we liked their ethos to support the local community and engage with young people. The team at IF also helped us network, make new contacts and source funding opportunities that really took us to the next level,” Sara said.

Innovation Factory is owned by Belfast City Council and operated on its behalf by Oxford Innovation Space. The £9.1m business hub was funded by Belfast City Council and Invest NI with support from the European Regional Development Fund.

Stephen Ellis, Innovation Manager at Innovation Factory, explained that the team at the centre were keen to support new businesses by offering support and advice.

“It’s been really exciting to see how this organisation has grown since they moved into the centre in 2020. They are highly focused and are determined to help visually impaired children and their families. Their entry into the US market brings cutting edge technology developed in Belfast onto the world stage,” he said.

Innovation Factory can offer advice to new and growing businesses. For more information on Innovation Factory go to

For more information on Empatheyes go to

Sara McCracken, from social enterprise Empatheyes, demonstrates the new VR visual impairment simulator to Stephen Ellis, Innovation Manager at Innovation Factory. This new system, developed in Belfast, will be showcased in the United States at Vision 2023, a major international conference on Low Vision Rehabilitation. The aim of the system is to let those supporting adults