Gravity – a new force to be reckoned with

Gravity, one of Northern Ireland’s newest digital media agencies has really hit the ground running.

Since its formation by three of the most talented professionals in the industry, the company has already provided web based solutions to a number of major national and international companies.

Based in the Cathedral Quarter, Gravity has built an extranet system for Kia Cars, provided an e-commerce website for Hayes Fuels and built a new website for South West College.

But perhaps one of its most complex projects was to design a robust tracking system for HeartSine Technologies, the top Northern Ireland Company which manufactures portable defibrillators.

In order to sell its products in the United States, HeartSine, which also has offices in Newtown Pennsylvania, required an online system that logs and registers all transactions.

Gravity’s task was to devise a computerised tracking system that fully met stringent US regulations and enabled the company to submit regular reports to the Food and Drug Administration (FDA).

Gravity Director Kevin Lewis said: “Very few companies have the practical knowledge we can offer. That is why we were able to design a tracking application system which has been approved by the FDA. HeartSine has just been audited and the system was found to be fully in compliance with US regulations.”

The Belfast-based boutique digital agency is one of a growing number of small agencies that are taking on the big boys to offer tailored digital solutions. It is a dynamic, flexible, fast-moving company consisting of people who have a proven track record in website design, e-commerce development, online marketing and social media strategy and database development.

Gravity’s three directors are brand consultant Draven McConville, web developer Terry Kernan and software engineer Kevin Lewis. All three are highly respected in the digital media field and have brought existing customers with them to their new enterprise.

Kevin, from Newtownards, has 13 years experience in computers. He began on background telecoms and moved into more front end enterprise software systems. He worked as project manager for Autometrics, producing report software for Nissan US and Honda UK.

Terry from Armagh began his career in computers in 1998 when he joined IT Management Company Tek2. Ten years ago he worked with Kevin on a project and the pair has since worked together on a range of different technologies.

Terry said: “Kevin and I realised we had a good mix of skills but it took a long time to form a working partnership. We can do everything from basic website to a handcrafted, tailored design for a business. We also specialise in desktop applications, mobile applications, content management systems and computerised point of sale systems.”

Much of Gravity’s portfolio is in the growing area of e-commerce. The company recently developed an e-commerce website for Hayes Fuels, which made a return on its investment within two weeks.

Draven McConville said: “More and more companies are turning to e-commerce if they are wishing to sell online. It is growing and is a big part of our portfolio. People investing in e-commerce know that if they have a good business model they are going to get their money back quickly.”

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